Target Audience

Our group has created an audience survey so that we can have a general idea into who will be our target audience for our movie. Our survey was given to 24 people in our year. Through this we can gain a general understanding into who we should aim movie at :

AUDIENCE SURVEY

CIRCLE YOUR ANSWERS

Gender:

Male               Female  

Age:

Under 10                                 11 – 16                                               17– 24                                     

 25+

How often do you watch movies? :

Everyday             Once a week         once a month            Less than once a month  

What is your favourite genre of film? Why?:

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What is your least favourite genre of film? Why?:

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Do you enjoy watching the genre Drama? :

Yes                        No                       Sometimes        

Does a film trailer influence if you watch a film?:

Yes                    No                   Sometimes         

Can you elaborate on your answer? :

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What type of drama movies to you prefer to watch?

Crime Drama          Comedy Drama               Horror Drama            Romantic drama          

Why?

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Where do you find out about new movies?:

TV trailers[   ]     Online trailers   [   ]     Magazines   [   ]     Cinema   [   ]

EXAMPLEX2

RESULTS:

As the survey was only given to students in year 13 all the students were between the ages of  17-24, averaging at the age of 18 years old.

There was 13 females and 11 males that took part in our audience survey. Our group tried our best to have an equal amount of each gender completing this form. 

RESULT: Favorite Genre of film:

• 10 people voted for action.
• 7 people voted for science fiction.
• 6 people voted for drama.
• 1 person voted for romance.

RESULT: Least favorite Genre of film:

• 8 people voted for romance.
• 7 people voted for musicals.
• 5 people voted for horror.
• 4 people voted for documentary

RESULT: Do you enjoy watching the genre drama?

• 20 people voted yes.
• 4 people voted no.

RESULT: Does a film trailer influence if you see a movie.

All participants voted yes. Additionally participants  said it was because in a trailer you get to see clips from the actual movie which determines whether you would be interested in seeing it.

RESULT: What type of drama movie would you prefer to watch?

• 12 people voted for crime drama.
• 10 people voted for comedy drama.
• 1 person voted for horror drama.
• 1 person voted for romance.

RESULTS: Where do you find out about new movies?:

• 12 people said from TV trailers.
• 12 people said from cinemas.

CONCLUSION:

From my primary research I have discovered that by doing a crime drama it will be good to target young people. The reason for this is that drama was the 3rd most popular genre voted for, and crime drama was the most popular sub type of drama voted for, This is shows that there is a market for crime drama movies directed towards young people. However, a limitation of this research is that I was only able to give this survey to students in year 13. As a result I do not have any other research to compare my data to with to see if it is consistent with wider reality. As a consequence our group has decided to research further by using the BFI website which is a certified secured website to gain more of an understanding into who our target audience should be.

According to the BFI, statistical yearbook it shows that in 2016, 15-24 year olds made up the largest proportion of the UK cinema audience, at 29%. This reinforces my earlier point that there would be a market in targeting young people between the ages of 15-25 years old. Furthermore the BFI also states that a  wide range of genres appealed to women, whereas men were drawn to films with a strong action element. Even though our movie trailer does not share some of the same qualities as a  action movie due to budget there will be a lot of action as it is a crime drama trailer. This makes our group question whether our movie is more targeted towards males than females.

The table above shows the top 20 UK films for individuals between the ages of 15-24 years old. However, as you can see majority of the films in this list are action, science fiction or fantasy. This does not reinforce the conclusion of my previous research stating that crime drama is a popular genre among young people (15-24) years old. This further strengthens the argument that my primary research is limited. Nonetheless as our trailer will consist of actors who are within the age boundaries of our target audience might help interest an audience between the ages of 15-24 years old as they may be able to identify with the characters in the movie. 

OUR TARGET AUDIENCE

Based on all the evidence our group has decided that our target audience should be:

• Boys
• 15-25 years old
• Middle class

The reason why we have chosen top target our movie towards boys than girls is because according to the BFI even though females are more accepting to different genres males tend to like action movies. Even though our movie is not an action movie we believe that that males will enjoy our film more as it is still action packed and because we have a male protagonist so they will be able to identify more with the character as the movie more show some of the circumstances they may have gone through. This may make them more interested to come and see the movie. 

The reason why we have chosen the age group of 15-25 year old is because not just the actors but the whole filming crew is averaging around the age of 18. This makes it easier for us to relate to this specific audience. This is the same reason why we chose to target the middle class as majority of the individuals involved in this project are middle class themselves.

TARGET AUDIENCE PROFILER

Here is an example of a member of our target audience.

NAME: Tyler Maddon

AGE: 17 Years Old

WHERE DO YOU LIVE? : Croydon

HOBBIES: I enjoy playing football and video games with friends. I have an interest in filming and enjoy going to the cinema, and spending time with my family.