Colour Wheel

Our group wanted to make sure the colours that we chose for are poster represents our target audience. A very important aspect of a poster is colour, this is because the colour of the poster represents who the movie is targeted towards, for example, if we choose our main colour too be pink it gives the impression that the movie is directed towards females as pink is a feminine colour. If we choose our main colour to be grey it may suggests to the audience that the movie is directed towards the older generation, which is inaccurate as our movie is governed towards the younger generation.

Our group thought that the main colour that would be the most appropriate for our poster is purple or blue. To investigate this asked 30 boys in our sixth form what was there favourite colour out of 7 colours given to them, which included blue, red, pink, orange, purple,black and green.

Here are the results:

The results show that Purple and Blue was the most popular colours whilst orange was the least favourite.  As our survey only holds a small sample our group looked into the faveriote colours around the world. Therefore we can grasp a general idea into what colour is the most popular for males.
According to Live Science (https://www.livescience.com/34105-favorite-colors.html) a survey was conducted on 2,000 men and women. Here are the results:

The most popular colour for males are blue and green, and for females blue and purple. Even though purple is not as popular for males that it is for female there is still quite a high percentage of boys that like the colour purple. As our movie is directed towards males the most likely colours that we would use for the poster is blue, green and purple.

In our primary research the colour purple was voted the most popular colour among boys, however the survey suggests that blue is the most popular colour.After much deliberation our group decided that the main colour that we are going to use is the colour purple and blue. Even though the movie is directed towards males the colours can also target females as blue and purple are also popular colours among females, according to the Live Science survey.

Our group researched colour charts in order to know what colours go with the colour purple

Our group also researched into the colours that go with the colour blue:

WHAT HAVE WE LEARNT?

Through this research our group has learnt what colours we are going to use for our film poster. Additionally, by looking at the different colour schemes it has given our group some insight into what colours we can pair with our main colours of purple and blue to make our poster effective.